72 free UX design patterns for the circular economy
/ German Ecodesign Award 2023 / Winner “Service”
/ German Designers Club 2023 / Award
/ What Design Can Do “Make it Circular” 2023 / Finalist
/ Part of the Ellen McArthur Foundation community
Circular Mode in Check Out
Use this pattern to nudge your customers into enabling circular mode right after purchase.
Circular Completeness
Use this pattern to nudge your customers into completing the circular settings for their product.
Circular Rating Pattern
Use this pattern to nudge your customers into completing the circular settings for their product. This pattern resonates with target groups that look for appreciation and status.
Circular Performance Pattern
Use this pattern to nudge your customers into completing the circular settings for their product. This pattern resonates with performance-oriented brands and target groups.
Sharing Pattern
Use this pattern to nudge your customers into sharing their products by showing the potential increase in value through a passive income stream.
Sharing to Refinance
Use this pattern to nudge your customers into sharing their products by showing the potential for refinancing it over the course of a few years.
Cabinet Pattern
Use this pattern to support your customers in organizing their products for circularity.
Save Multiple Products to Cabinet Pattern
Use this pattern to support your customers in saving new products right after purchase to their cabinet.
Capsule Pattern
Use this pattern to support your customers in organizing ecosystems of products.
Library of Things Pattern
Use this pattern to encourage your customers to share their products in their local community.
Virtual Products Pattern
Use this pattern to support your customers in managing their access to products-as-a-service.
Self Monitor Usage
Use these patterns to support your customers in monitoring wether they actually use a product.
Self Monitor Usage Pattern II
Use this pattern to emphasizes the regenerative and economical advantage of returning unused products to the cycle.
Push Monitor Usage Pattern
Use this patterns to nudge your customers into monitoring wether they actually use a product.
Product Detail Pattern
Use this pattern to show your customer all circular settings, services and options for one product at one spot.
Product Passport Pattern
Use this pattern to give your customer access to the set of data specific to his product like the embodied substances, tracing of the supply chain or consumption and emissions.
Predictive Maintenance Notification Pattern
Use this pattern to notify your customers about necessary maintenance of their products.
Conversational Service Pattern
Use this pattern to let the product take the initiative to communicate with your customer on service issues.
Value Lock Pattern
Use this pattern to support your customers in maintaining the best possible value of their products.
Value Notification Pattern
Use this pattern to notify your customers about necessary actions to preserve the best possible value of their products.
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Voices from the Experts
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„Really cool concept for helping designers and businesses embrace the Circular Economy and a concept that could be rolled out across different design disciplines as well.“
LEYLA ACAROĞLU / TED speaker, United Nations „Champion of the Earth“ CEO of creative agency Disrupt Design
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„This is a fantastic enabler for greater customer adoption of circular services.“
JOE ILES / Circular Design Programme Lead Ellen MacArthur Foundation
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„Wonderful project that rightly states that the UX patterns for online shopping need strong competition from equally well designed circular patterns.“
BAS RAIJMAKERS / Owner and Creative Director STBY London and Amsterdam