Consider Alternative Purchase Pattern

Use this pattern to inspire your customer to consider alternative ways to purchase the product like co-ownership or product-as-a-service.

Watch the tutorial for this pattern

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• Pattern description

  The Consider Alternative Purchase Pattern is part of the purchase stage of the customer experience.

  On the product detail page of an online shop, the customer is offered the option to compare alternatives to owning this product that may save money and resources.

  On click, the screen turns into two panels. One panel showing the pros and cons of owning this product. On the other panel, the customer can swipe through different alternatives to compare them to ownership.

  The alternatives may include a refurbished product, sharing, co-owning, subscribing.

  By clicking on one of the options, the customer proceeds to check out.

• Problem to be solved

  Customers buy new products, because sustainable alternatives are not easily available to them.

• Circular benefits

  Circular alternatives to new products like pre-owned or refurbished product safe resources.

Use for free – pay with feedback! Do you like this pattern? Do you have a better solution or know a good implementation of this circular usecase? Let us and the community know.